Bedford Park, long considered a prototype for later garden
cities and suburbs, owes its origin to the Aesthetic Movement of the 1870’s.
This followed the ideals of men such as John Ruskin and William Morris, who
encouraged the appreciation of beauty in everyday life in revolt against
Mid-Victorian materialism, ostentation, vulgarity and the increasing effects of
industrialisation. In a letter written in 1874 Morris said: -
‘...suppose
people lived in little communities among gardens and fields, so that they could
be in the country in five minutes.’
Among
the London middle classes were many who looked in vain for a suitable
environment in which these ideals could be expressed. Their need was recognised
by Jonathan Carr, a cloth merchant with a taste for property speculation and
family connections in the world of art.

In 1875 he bought 24 acres of land near Turnham Green Station on
the western edge of London. The site was ideal, with many fine trees, and with
connections from the stations to all parts of London, the City only 30 minutes
away. Here he planned a new kind of estate in which aesthetically acceptable
houses at cheap rents would be set in an informal layout which preserved as
many mature trees as possible.
Bedford Park can be seen as the embodiment of the newly
fashionable Queen Anne style or Revival that had arisen in the 1860's. This was
a somewhat inaccurate term describing a combination of 17th and 18th century English
and Flemish domestic architecture but incorporated eclectic motifs drawn from
many sources. This included rubbed-brick arches and dressings over and around
openings, terracotta embellishments, open-bed and broken pediments, monumental
chimneys, shaped and Dutch gables, tile-hung gabled walls, white painted
balustrades, balconies and bay-windows. Basements were abolished, and front
gardens had wooden fences rather than iron railings.
Architecturally and in its community spirit Bedford Park was an
inspiration and a model to the more deliberate creators of the later Garden
Suburbs and Cities, but it lacked their planned social structure and programme.
The history of Bedford Park can be divided into four phases.
The key to success for his novel suburb lay in establishing the
reputation of Bedford Park in the minds of the ‘artistic’ community at large.
E.W. Godwin had the required credentials, as an architect and interior designer
for the houses of Oscar Wilde and James McNeil Whistler in Chelsea, he had
established himself as one of the leaders in the Aesthetic Movement. Carr
commissioned designs from Godwin and the firm of Coe and Robinson.
Godwin provided Carr with the designs for two houses, one
detached and one semi detached and Coe and Robinson provided one semi-detached
design. As was to be his way with all of his architects, Carr bought the
designs outright, and retained control over where and how they were built with
limited further input from the architect.
These first houses were published in the architectural press,
and attracted severe criticism for perceived defects in their internal
planning. To be fair, one of the correspondents admitted that this at least
recognised that they were worthy of critical appraisal, but Carr was not going
to live with adverse publicity, which he could ill afford so early in his
enterprise. He therefore parted company with both Godwin and Coe and Robinson
and had his surveyor/architect William Wilson adapt Godwin’s detached design.
Carr then turned to a leading architect of the time, Richard
Norman Shaw, for further designs.

“The Tower House” designed for Jonathan Carr’s own occupation
and sadly lost. A block of flats now stands on the site.
Shaw’s first designs for Bedford Park were produced in 1877, and
were built next to Godwin’s houses at the bottom of The Avenue. Carr was
delighted with them (and with the reception they received in the press), so he
commissioned from Shaw a range of different designs to build where he chose to
do so.
It
was these designs that established the architectural character of Bedford Park
which we now recognise, and which was so influential by its novelty. Shaw
presented drawings of imaginary streetscapes composed of his designs, with the
boundary fences, piers and other peripheral design features that are now so
familiar to us, and the images he produced are a remarkably accurate prediction
of what was built.

As with Godwin, Carr bought the designs outright from Shaw, who
had no role in planning the estate, or in deciding which houses should be built
where or indeed in the supervision of construction. What was and is important
was the result, not the process, and this boils down to the elusive concept of
character. The essential ingredients were the ad hoc nature of the planning
which successfully reinvented the organic growth of a village, the retention of
mature trees, and the architecture itself, using materials that gave the place
an established look in a short period of time. During this phase of the
development Wilson is credited with a number of detached cottages and M.B.
Adams designed the Club House and the extension to St Michael’s church.
By the early 1880’s the heart of Bedford Park was complete, but Carr
had steadily acquired more land, and was still building. In 1880 the
development entered a final and distinctly different phase, prompted by the
resignation of Shaw as the estate architect, and the refinancing of the
enterprise as a Limited Liability Company. It would also appear that at about
this time W. Wilson left the project.
Phase III 1880 - 1886
Shaw had wearied of Carr’s demands, and it is said of his
reluctance to settle his bills. However in resigning he set up the succession
of his pupil and protégé E.J. May, who was working in his office and setting up
in practice on his own. The architectural progression from Shaw to May is
almost seamless: May worked on Shaw’s designs, and Shaw
probably looked over his shoulder when
he was operating independently. The essential style did not change at all. The
houses in Priory Gardens date from this handover period, and stylistically
could be from the hand of either. Notwithstanding this there is increasingly a
distinct difference in the character of the streets developed in the 1880’s.
The changing emphasis of the development, now nominally the Bedford Park
Company Ltd (but in reality still Carr), and perhaps a changing market, led to
the laying out of larger plots. On these were built larger houses, and most
important of all, a higher proportion of individual houses for individual
purchasers. The most striking example of this is The Orchard. Most but not all
of the houses are one-offs, designed largely by May, on plots up to 4 times the
size of those in Woodstock Road built a few years earlier. For this reason it
is arguable that May had also taken over as the responsibilities of siting and
the overall planning of the project.
The design for the palisade fence and boundary piers is first
seen in Maurice B Adams 1877 advertisement for Bedford Park, showing an ideal
street, with houses by Norman Shaw, drawn from a sketch by Shaw. This type only
seems to have been used for some houses in The Avenue, Blenheim Road, Woodstock
Road, Bath Road, Queen Anne’s Grove and Marlborough Crescent. The remains of a
low brick wall with gaps for the posts often indicate its former presence.
Jonathan Carr’s projected scheme of Bedford Park which, by that
time included a proposed westward extension, which E J May was to have
designed, was unfortunately brought to an abrupt end in 1886, owing to the
failure of the Company which had been formed in 1881 to finance the project.
This area that comprises about half the land which had been acquired is shown
on Maurice B Adams’ record plan drawn in 1931, and contains the houses that are
now listed. But this was not at the time considered the end of Bedford Park.
Construction proceeded on the remainder of the land that had been
sold to various developers, though without Jonathan Carr’s control. There are,
however, many interesting houses in the later part, notably 14 South Parade by
C.F. Voysey (1891).
Bedford Park pioneered a number of concepts that were later used
and formalised by the designers of the Garden City movement. It is the result
rather than the process that sets it apart, and makes it an important landmark
of suburban planning.
Carr’s instincts led him to create what the greater
intellectuals could emulate and in its mature state it is arguable that we have
here a more successfully semi-rural environment than the more carefully planned
successors. Britain in the first half of the 20th Century developed a form of
suburbia that is unlike anything else in the world, and Bedford Park represents
a turning point in the architecture and layout adopted for it. Without the
intellectual framework of Howard and the socialist influence of William Morris,
it is perhaps all the more remarkable that one man should have created such a
place, and such an influential social experiment. It is not diminished by the
fact that Carr was a slightly dubious property developer, or the decline of his
business through his less shrewd ventures. He was treading new territory, and
it is right that he should be remembered for it.
Though now swallowed up by London, Bedford Park still retains
its identity, community spirit and its unique character bequeathed by Carr’s
inspiration and Shaw’s genius.
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